CASE STUDY
THE CLIENT:
Wine Rewards™
THE BRIEF:
Wine Rewards™ is a (world first) loyalty and rewards program for the Australian wine industry, and will function primarily as an app. The audience is collectively the tastemakers, creators and consumers that love to indulge, explore, connect with and celebrate the finer things in life. People who appreciate and seek out a unique gourmet experience and value the connection to the producer.
The brief was to create an identity that spoke to both the vineyard owner and the wine consumer - there had to be a balance of heritage and innovation.
THE BIG REVEAL:
Wine Rewards™ - name creation, brand strategy, new brand identity and marketing collateral to position Wine Rewards™ in the market. The message is one of connection and fluidity. The brand communicates taste and embodies trust. It speaks to innovation, sensuality and encourages exploration, connection and community.
SEE MORE OF OUR WORK:
SKY SEAFOODS
THE EPICUREAN COLLECTIVE
“Integrity and Commitment. Following the outstanding work Hustle + Hush did with developing my brand for The Epicurean Collective, I knew the team would craft an outstanding brand for our first product : Wine Rewards™. The quality of the work Michelle and the team produced gave me the resources I needed to present Wine Rewards™ to investors, secure funding and begin the journey of launching Wine Rewards™ to the Australian market. I am absolutely thrilled with the outcome. “
Josh Ingham, Wine Rewards™