A logo is quintessentially the representation of your brand in the form of an emblem, graphic, colour, font or design. However much it costs to produce, your logo has the power to become so distinctly recognisable that from the moment someone’s eyes are set on it, they’re transported to the smell, taste and feel of visiting your business.

Over the past twelve months, brands have experienced a push towards prioritising online engagement like never before. Sure, many brands had an existing website or social media presence, but they weren’t being put to work and maximised to their total potential.

As a business owner, people often ask me, “how does someone go from working in hospitality to starting a branding agency?”. Well, these professional paths aren’t as unrelated as you might think!